TELECOMMUNICATIONS MANAGEMENT

Media organizations, be they huge conglomerates or small companies, often succeed when teams of committed professionals work together toward a common goal. These professionals are usually led by dedicated, creative managers - men and women who are committed to providing effective leadership in our demanding information age.

Thus, the Telecommunications Management sequence trains students to serve as innovative leaders in mass communications research and management and communications policy development or financial analysis. Also, Telecommunications Management majors study the impact of communications technology and advancement on cultures around the globe.

Telecommunications Management classes include:

Media Programming
Survey of Communications Research,
Telecommunications Advertising and Sales
Broadcast Management
Telecommunications Ownership and Finance
African Americans in Broadcasting
Blacks in Film
Telecommunications Policy
Race, Gender and the Media.

Our graduates have helped to shape broadcast and cable programming - and they have created and implemented media advertising and sales strategies for a wide range of communications companies. Telecommunications management graduates are industry movers and shakers!

Graduates include:

• Dee Dee Ferrell, Attorney, Viacom
• Anthony Prather, Director of Research, National Cable Television Association
• Ryan Young, Marketing Assistant, Viacom Plus
• Jasaun Bucker, Programmer, Showtime Networks, Inc.
• Ben Carter, General Sales Manager, KJMM-FM
• Bienvenido Lebron, Account Executive, Katz Media
• D'Artagan Bebel, Vice President & General Manager, KRIV-TV
• Julie Rones, Esq., Senior Counsel, U.S. Telecommunications Association
• Shana Waller, Account Executive, Hearst-Argyle Communications
• Genell Niblack, Account Executive, Katz
• DeSean Grayson, National Sales Manager, ClearChannel

Also, the sequence is very proud of its NAB Media Sales Institute, supported by the generous contributions of the National Association of Broadcasting Education Foundation, Cox Communications and other media companies.

Created in 2000 by the late Department of Radio, Television and Film Professor Ernest Fears, Jr., the NAB/MSI is an intensive, ten-day summer training program that prepares a select group of graduating seniors from various U.S. colleges and universities for careers in media sales.

This Institute is highly successful. About 90% of its graduates are now working as sales professionals throughout the United States.