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INBU 320: International Marketing
 

(R) following a hyperlink means Login authentication is required for off-campus access.

For detailed information: See also: Principles of International Busness Research

Country Reports

Country Risk Analysis

National Government Websites

 

Business Regulations & Laws in Other Countries

  • Doing Business database (World Bank)--The Doing Business indicators are comparable across 175 economies. They indicate the regulatory costs of business and can be used to analyze specific regulations that enhance or constrain investment, productivity, and growth
  • See also TItle 15, Commerce and Foreign Trade in the Code of Federal Regulations (USA) via HeinOnline: The Modern Link to Legal History R

Business Environments

Political/legal, Economic Sociocultural, Technology (PEST) are factors that could indicate important environmental influences for a business.

  • See Country Reports above
  • Companieshouse the foundation of company information exchange in the UK: helping business, informing the public and benefiting the economy. incorporate and dissolve limited companies; examine and store company information delivered under the Companies Act and related legislation.
  • STAT-USA/Internet R Select GLOBUS & NTDB and choose The International Trade Library

Foreign Policies

Segmentation, Targeting, and Positioning

See the databases below for articles and the Countries Reports above for geography, demographics, socio-cultural factors, and psychological factors.

Marketing Opportunities

Cross Cultural Issues

Journal Articles and News

Citing Information

 

 

 

 
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