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Selected Resources on Sport Consumer Behavior:
Psychosocial Perspectives
 
Page Index:
Find Books
Selected Books

Find Articles in Journals and Magazines

Search these Databases
Browse these Journals
E-Journals
Selected Journal Articles
Selected Dissertations
Web Sites


Find Books

Sterling - Search Sterling, the library online catalog by subject headings (e.g., Consumer Behavior, Consumer Behavior--Psychological Aspects,  Marketing Research, etc.)  Ask a Librarian for appropriate Library of Congress Subject Headings, author; title; keywords, etc. See Help if needed.

Other Catalogs  - Search the catalogs of other libraries.
 

Selected Books (Check Sterling)

Chin, Elizabeth. Purchasing Power: Black Kids and American Consumer Culture. Minneapolis: university of Minnesota Press, 2001.

Day, George S. Buyer Attitudes and Brand Choice Behavior. New York: Free Press, 1970.

Kasser, Tim. Psychology and Consumer Culture: The Struggle for a Good Life in a Materialistic World.  Washington, D.C.: American Psychological Association, 2004.

Peter, J. Paul. Consumer Behavior and Marketing Strategy. New York: McGraw-Hill, 2005.

Find Articles in Journals and Magazines

Suggested Topics

  • Sports and consumer behavior
  • Consumer behavior and purchasing and sport

Search These Databases  

Log onto the library home page and click on Databases to begin.  Note: if your computer is not on the Howard University network, follow the instructions for Off Campus Access.
     
Also, try searching these databases for articles on survey results that have been reported in the media.  Search by keywords such as "sport consumer behavior" and one of these key terms: polls and surveys, public opinion surveys, attitude surveys, market surveys, consumer attitudes, response rates, questionnaires

ABI/Inform
Academic Search Premier (EbscoHost)
JSTOR
LexisNexis
Project Muse
PsycArticles
PsycInfo
Social Sciences FullText
Sociological Abstracts

Browse these Journals

Psychology Today
Journal of Consumer Research
American Demographics
Advertising Age

 

E-Journals

Journal of Consumer Behavior (Proquest)
Journal of Sport Behavior (EbscoHost)
                                        

Selected Journal Articles

Armstrong, Ketra L. (2005). Black Students' Responses to Afrocentric Communication Stimuli.
Journal of Black Psychology,
31(1), 67-86.  Retrieved February 15, 2007 from  Academic Search Premier database.

Armstrong, Ketra L. (2002). An Examination of the Social Psychology of Blacks' Consumption to Sport. Journal of Sport Management,16(4),267. Retrieved February 15, 2007 from  Academic Search Premier database.

Armstrong, Ketra L. (2002). Race and Sport Consumption Motivations: A Preliminary Investigation of Black Consumers' Sport Motivation Scale. Journal of Sport Behavior, 14(3), 208.Retrieved February 15, 2007 from  Academic Search Premier database.

Armstrong, Ketra L. (2000). African American Students' Responses to Race as a Source Cue in Persuasive Sport Communications. Journal of Sport Management,16(4),267. Retrieved February 15,  2007 from  Academic Search Premier database.

Armstrong, Ketra L. (1999). Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness Via Symbolic Interaction. Journal of Sport and Social Issues, 23(3), 266. Retrieved February 15, 2007 from  Academic Search Premier database.

Fernando Lera-Lopez, Manuel Rapun-Garate. (2007). The Demand for Sport: Sport Consumption and Participation Models. Journal of Sport Management, 21(1),6. Retrieved February 24, 2007, from ABI/INFORM Global database.

Harry H. Kwon, Ketra L. Armstrong. (2006). Impulse Purchases of Sport Team Licensed Merchandise: What Matters? Journal of Sport Management, 21(1), 1. Retrieved February 24, 2007, from ABI/INFORM Global database.

Selected Dissertations

Baba, Jatong Ahmed. (2003). An Examination of the Influence of Personal Values and Ethnic Identity on Black Students' Sport Consumption Behavior. Ph.D. dissertation. The Ohio State University, United States -- Ohio.  Retrieved February 24, 2007, from ProQuest Digital Dissertations database (Publication No. AAT 3115725).

Kwon, Hyungil. (2002). An Investigation of the psychosocial and Financial Factors Influencing the Impulse Buying of Sport Team Licensed Merchandise. Ph.D. dissertation.  The Ohio State University, United States -- Ohio.  Retrieved February 24, 2007, from ProQuest Digital Dissertations  database (Publication No. AAT 3049060)
      

Web Sites

Book: Consumer Behavior, 2007. (accessed 26 February 2007)

Gender Differences in Sport Consumer Behavior Among Spectators at Major League Baseball Games. (accessed 26 February 2007)

Sports Marketing Surveys: American Sports Data (ASD) Focus on Sports Participation Behavior. (accessed 26 February 2007)

Parent, Peer, and TV Influences in Teen Athletic Shoe Purchasing. (accessed 26 February 2007)

 

You are invited to submit additional resources for this guide.

                 

 
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