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Dean Dates Receives $48,487 Check for
Media Sales Institute National
Association of Broadcasters' President Eddie O.
Fritts and Charles "Chuck" Sherman,
president of the National Association of
Broadcasters Education Foundation (NABEF)
presented a check for $48,487 to Dr. Jannette L.
Dates, dean of the School of Communications, on
March 1 in support of the Department of Radio,
Television and Film's Media Sales Institute.
The Institute will comprise an intensive
10-day program designed by the Maryland-based
media management and training company, Personal
Selling Principles, to prepare talented students
for entry into the broadcast media sales field.
Led by lecturer Ernest Fears, the program will
include guest lectures by broadcasters and other
media professionals from the Television Bureau of
Advertising, the Radio Advertising Bureau and the
National Association of Black-Owned Broadcasters.
Recruitment opportunities also will be available
to students who complete the program.
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