FOR IMMEDIATE RELEASE
Office of University Communications
HOWARD UNIVERSITY RADIO IS OFF TO THE RACES
Urban Station Becomes First to Participate in Racing Diversity Campaign
Washington, D.C.,(June 12) – WHUR 96.3 FM, the Howard University-owned and operated radio station will formally announce its partnership with the NASCAR diversity initiative on Thursday, June 15, at 10 a.m. in a press conference to be held at the National Press Club, located at 529 14th Street, NW Washington, D.C. in the Holeman Lounge.
WHUR is making history, becoming the first African-American radio station to participate in such an initiative. It will culminate at the Pocono Raceway NASCAR Nextel Cup on Thursday, July 23, in Pocono, Penn. Attendees at the launch include Sybil Scott, the daughter of Black racecar legend Wendell Scott and 15-year-old racer Marc Davis.
The initiative is a cooperative effort between WHUR, NASCAR, Pocono Raceway, and Joe Gibbs Racing to introduce more minorities to the world of racing. It involves a 30-day, on-air education campaign about the Pocono Raceway NASCAR Nextel Cup, including interviews with track officials, drivers, and representatives from NASCAR. As a key component of the campaign, WHUR will take 40 lucky listeners to Pocono Raceway on July 23 where they will be treated to terrace level seating, a VIP tour of the garage area with special emphasis on the Joe Gibbs Racing Project, and informative sessions with track representatives. The winners will be chosen by radio station officials following a writing contest in which listeners will be asked to describe in 100 words or less, “Why I would like to go to the races with WHUR.”
“This is another history making moment in the life of WHUR. As a broadcast industry trailblazer, it gives us extreme pride and joy to be a part of a project to introduce our listening audience to the nation’s largest spectator sport,” said WHUR General Manager Jim Watkins, a long time NASCAR fan.
WHUR-FM (96.3) the flagship radio station of Howard University, is Washington’s only stand alone radio station and one of the few University-owned commercial radio stations in America, broadcasting since 1971 to nearly a half million listeners daily in five states and can now be heard around the globe on the web at whur.com. The first radio station in the Washington area to broadcast in HD, WHUR is the recipient of numerous awards including the 2005 winner of the prestigious NAB Crystal Radio Award for excellence in community service
About Howard University
Howard University is one of 48 U.S. private, Doctoral/Research-Extensive universities and comprises 12 schools and colleges. Founded in 1867, students pursue studies in more than 120 areas leading to undergraduate, graduate and professional degrees. Since 1998, the University has produced two Rhodes Scholars, a Truman Scholar, 13 Fulbright Scholars and nine Pickering Fellows. Howard also produces more on-campus African-American Ph.D.s than any other university in the world. For more information on Howard University, call 202-238-2330, or visit the University’s Web site at www.Howard.edu.