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Kerry-Ann Hamilton
Media Relations Manager

Howard Alumna Constance Frazier named COO of the American Advertising Federation

WASHINGTON, D.C. (June 11, 2010) – Howard alumna, Constance Cannon Frazier (B.A. ‘78), was recently named Chief Operating Officer of the American Advertising Federation (AAF). Her position will be effective August 1. Frazier’s appointment makes her the highest-ranking African-American woman at a national advertising trade association.

While on the Howard faculty, Frazier was nationally recognized as an advertising educator and coordinated the advertising and public relations sequence the school uses today. She currently serves on the Howard University School of Communications Board of Visitors.

“Our alumna, Connie Frazier, has been outstanding in every area she has touched,” said Jannette Dates, dean of the School of Communications. “As a student, she was a star. As a professional in advertising, she contributed enormously to the general market issues and the diversity focus of the agencies where she worked. As a member of the faculty, she was an exacting mentor and coach for students and a much-loved faculty colleague.”

Frazier will manage the AAF's day-to-day operations (financial, programmatic, and human resources), implement programs and systems to advance the organization's effectiveness, and execute the Strategic Plan developed by the CEO. She will also assist the CEO with the retention and development of corporate, professional and college chapter membership. Furthermore, she will continue leadership of the Mosaic Center and AAF's efforts to create a more inclusive advertising industry.

"Connie Frazier's selection as the next Chief Operating Officer of the AAF is an exciting and historic choice -- the first African-American woman to serve in that role at any national advertising trade association," said President and CEO James Edmund Datri. "Her strong leadership has been central in building many of the AAF's signature initiatives into the successes they are today. She was the obvious choice to fill the big shoes left by the departure of Jeffry Perlman. She is going to be a fantastic COO for the Federation."

Since joining the AAF in 2004, Frazier's accomplishments include increasing corporate support of diversity programs, doubling the number of participants and financial support for the Most Promising Minority Students Program, launching the AAF Mosaic Career & Vendor Fairs and creating the first-ever AAF student conference.

“I am honored to be named Chief Operating Officer of the American Advertising Federation, an organization recognized as being in the vanguard of innovation, enterprise and inclusiveness," said Frazier. "We will expand our outreach to advertisers, agencies, media professionals and students across this nation to ensure that our members are served during these challenging and exciting times. Our agenda will remain action-oriented--offering the finest programs, fostering unique connections, and serving the public interest. As the 'Unifying Voice of the Advertising Industry,' AAF will continue to lead the way as our industry continues to converge and expand."

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 225 college chapters, the AAF provides 7,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at

Tamila Myles, media relations intern, contributed to this report.

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