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FOR IMMEDIATE RELEASE
 
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Ron Harris
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Students Launch Unique Campaign: "1867 Text-to-Give"

WASHINGTON (Feb. 14) - Two Howard University students have launched a unique fund-raising campaign that reaches out to one of higher education’s toughest potential donor groups through a different approach – texting.
It’s called “1867 Text-to-Give.”

Second year law student Marcus Ware and senior political science and English major Corey Briscoe are asking the Howard University family, particularly recent graduates, to text $10 through their cell phones for a special student initiative.

The two plan to raise $100,000 by March 12, this year’s date for the University’s annual Charter Day celebration, to fund need-based scholarships and the annual student-run Alternative Spring Break.  Each year, hundreds of Howard students forgo the beach or trips home for Spring Break and instead visit troubled communities across the nation to help.  The program is funded and organized by students and the Andrew Rankin Memorial Chapel.
Ware, the graduate student representative who serves on the Howard University Board of Trustees, said he believes that by asking for a small amount of money and by making the giving process simple, more people, especially students and recent graduates, will be willing to donate. Donors simply dial 50555 and text 1867, the year Howard University was chartered.`

"Ten dollars is not a lot of money," Ware said.  “You can easily spend that at McDonald’s or for a movie.  It’s certainly not too much to ask for a place that has helped shape and guide you and so many other graduates."

And the texting process is so simple and fast.

Briscoe, the undergraduate student trustee, stated that while the money is important, one of the major goals of the campaign is to get recent graduates into the mindset of giving back to their alma mater early on.

He expressed that by using texting, an approach more aligned with younger adults, the two hope the small donations from many will yield big results.

"
We believe that it is not only large scale, high profile donations that make the difference, but the collective contribution of the entire Howard family that achieves ultimate success," Briscoe concluded.

For more information, contact Marcus Ware at maware@law.howard.edu or Corey Briscoe at cbriscoe@bison.howard.edu.

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