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Release Date: Wednesday, September 17, 2014 5:06 PM
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Rachel Mann
Communications Specialist

Fulbright Scholar to Lecture on Skin Whitening Ads and Culture

<img src="file:///Macintosh%20HD/Users/CommSpecialist/Library/Application%20Support/Adobe/Contribute%20CS5/en_US/Sites/Site1AssetsTemp/Nasreen-portrait.jpg" width="265" height="437">
Gitiara Nasreen, Ph.D.

WASHINGTON (August 12, 2014) – Gitiara Nasreen, Ph.D., professor of mass communication and journalism at the University of Dhaka in Bangladesh, will present a lecture on the cultural implications of skin whitening advertisements at 2 p.m. on Wednesday, Sep. 10, in the Browsing Room of Founders Library on Howard University’s Main Campus.

Dr. Nasreen, a Fulbright Scholar in residence at Howard’s School of Communications, will explore the dimensions and complexities of skin whitening advertisement narratives within a globalized cultural context in a lecture titled “Whiter Skin in One Week: The Unfair Construction of Beauty for the (Market) Beast.”

Trained in communication, journalism and political science, Dr. Nasreen received her Ph.D. in political science from the University of Hawaii. Her research interests center on gender, media, and popular culture. Dr. Nasreen has facilitated several trainings and workshops for media professionals and advocates on issues related to the participation and portrayal of women in media in Bangladesh and other nations.

Dr. Nasreen has published widely, including the co-authored publication The Film Industry of Bangladesh: Popular Culture in Crisis (2008); a co-edited publication; Ganomadhyam and Jonosamaj (Mass Media and Society, 2002) on the popular film industry of Bangladesh, and a trainers’ manual for mainstreaming media. She also has written many articles on women and media, and on the practice of journalism. 

Dr. Nasreen’s current research focuses the marketing of whitening creams in Bangladesh and other nations.

For more information contact Dr. Carolyn M. Byerly, professor and chair, Department of Communication, Culture & Media Studies, 202.806.4426.


Contributing Writer- Chablis Davis / RSM


Founded in 1867, Howard University is a private, research university that is comprised of 13 schools and colleges. Students pursue studies in more than 120 areas leading to undergraduate, graduate and professional degrees. Since 1998, the University has produced two Rhodes Scholars, two Truman Scholars, a Marshall Scholar, 30 Fulbright Scholars and 11 Pickering Fellows. Howard also produces more on campus African-American Ph.D. recipients than any other university in the United States. For more information on Howard University, call 202-238-2330, or visit the University's Web site at

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